Leads fulfillment, transportation, customer care, and 3PL operations across fulfillment centers. Sets productivity, cost, service, and customer satisfaction goals; directs automation, WMS/TMS, and AI tool implementations; manages carrier strategy and transportation networks; oversees managers, SLAs, client launches, and operational P&L. The role requires building scalable systems for perishable, e-commerce fulfillment and reporting to the COO.