Own lifecycle marketing strategy and execution across onboarding, activation, upgrades, retention, and win-back programs. Build and optimize HubSpot workflows, segment and personalize communications, run experiments, analyze cohorts and funnels, and report results. Lead lifecycle requirements for an email platform and user-profile migration while monitoring deliverability, consent, suppression, and engagement metrics. Partner cross-functionally with Marketing Operations, Product, Engineering, Sales, and Customer Success.

Prospect and qualify general contractor leads through cold calls and email, build relationships, conduct product demonstrations, identify customer needs, and transfer qualified opportunities to growth specialists and account executives. The role drives new sales, helps customers post projects, tracks pipeline activity in HubSpot, communicates product and pricing information, and monitors the competitive landscape.