Plans, buys, launches, manages, and optimizes paid digital campaigns across social, search, programmatic, streaming, and emerging channels. Manages budgets and pacing, conducts performance and competitive analysis, performs creative and audience testing, and provides campaign insights and recommendations. Communicates results to clients, supports presentations, mentors junior team members, improves processes, and serves as a resource for platform updates and digital media trends.

Develops concepts, art directs, and designs integrated campaigns across brand, advertising, digital, social, motion, environmental, and out-of-home channels. Directs photography and video production, builds scalable brand systems and templates, prepares final production files, presents visual concepts to clients, mentors creative teammates, manages freelance partners, and introduces effective new creative tools and production methods.

Lead Schaefer’s Place & Destination Marketing Practice by managing executive client relationships, guiding strategic planning, driving client growth and new business, developing agency partnerships, coaching account teams, and overseeing practice financial health. The role also champions AI adoption, industry thought leadership, operational excellence, and collaboration across media, creative, strategy, analytics, and digital teams.