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Own and manage the digital analytics ecosystem including GA4 and GTM, design and maintain data layer architecture, ensure data consistency to Snowflake and Tableau, enforce data governance, troubleshoot data issues, and partner with marketing, IT, and data teams to implement and QA tracking and reporting.

Provide competitive intelligence for the Bank/Broker Dealer channel by monitoring competitor products, pricing, marketing, and distributor relationships; maintain competitor positioning library and FIA index performance; support product pre-launch analysis, answer wholesaler questions, and develop training. Identify market opportunities and threats and support Distribution, Marketing, Product, and Operations with data-driven insights.

Lead territory sales for annuity products to bank and broker-dealer advisors, build and manage advisor relationships, execute long-range sales plans, prospect and expand producer base, deliver product education, forecast territory performance, and travel extensively to meet sales goals.