American Equity Investment Life Insurance Company is a leading provider of annuity solutions designed to help clients protect and grow retirement income. Part of Brookfield Wealth Solutions, we partner with more than 40,000 financial professionals and help fund over half a million retirements nationwide. Recognized by Newsweek as one of America’s Most Trustworthy Companies and named a Top Workplace in Iowa, American Equity fosters a collaborative and purpose-driven culture where employees are empowered to ignite their passion and help shape the future of financial services.
Headquartered in Des Moines, Iowa, with satellite offices in Charlotte, NC and New York, NY, American Equity provides opportunities for employees to support work across the enterprise, including our sister company, American National, headquartered in Houston, Texas.
GENERAL PURPOSE OF THE JOB:
The Sr Marketing Technology Analyst owns and supports the digital analytics ecosystem across web and marketing platforms. This role is responsible for the end-to-end implementation, governance, and optimization of Google Analytics 4 (GA4), Google Tag Manager (GTM), and data layer architecture to ensure accurate, reliable, and actionable data across the organization.
The role serves as a bridge between marketing, IT, data engineering, and analytics to enable high-quality data collection that supports reporting in Snowflake, Tableau, and downstream business insights.
**Position sits in Des Moines and will work an onsite schedule**
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Lead implementation and ongoing management of GA4 properties, events, and conversions
- Own and administer Google Tag Manager (GTM), including tagging strategy and structure
- Design, document, and maintain a robust data layer framework
- Implement and manage marketing tags including conversion tracking and retargeting pixels
- Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines
- Establish and enforce data governance standards
- Monitor and troubleshoot data discrepancies and anomalies
- Partner with marketing, IT, and data teams for tracking and implementation needs
- Create and maintain tracking documentation and QA processes
- Performs other related duties as assigned.
SUPERVISORY RESPONSIBILITIES: None for this position
EDUCATION AND/OR EXPERIENCE:
- Bachelor’s degree in a related field plus four (4) or more years of related experience, or equivalent combination of education and experience.
- Experience implementing and managing GA4 properties, events, and conversions.
- Experience administering Google Tag Manager (GTM), including tagging strategy, structure, and marketing tag implementation such as conversion tracking and retargeting pixels.
- Experience designing, documenting, and maintaining data layer frameworks and supporting data consistency across data layer, GTM, GA4, and Snowflake pipelines.
- Experience establishing data governance standards, monitoring data quality, and troubleshooting discrepancies or anomalies.
- Experience partnering with marketing, IT, and data teams to support tracking requirements, implementation needs, QA processes, and documentation.
- Preferred: Experience working in an Agile environment and driving end-to-end delivery of data, analytics, or intelligence solutions.
CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:
- N/A
KNOWLEDGE, SKILLS AND ABILITIES:
- Strong knowledge of digital analytics concepts, including event tracking, conversion measurement, tagging strategy, and data collection best practices.
- Skilled in using Google Analytics 4 and Google Tag Manager to support accurate, scalable, and reliable marketing and web analytics tracking.
- Ability to understand, document, and maintain data layer requirements and translate business tracking needs into technical implementation requirements.
- Strong analytical and problem-solving skills, with the ability to troubleshoot data discrepancies, identify root causes, and recommend effective solutions.
- Knowledge of data governance, quality assurance, and documentation practices needed to support consistent and trustworthy reporting.
- Ability to partner effectively with marketing, IT, data engineering, analytics, and other cross-functional teams to support tracking and implementation needs.
- Strong attention to detail and commitment to accuracy when configuring tags, validating tracking, and maintaining QA processes.
- Strong written and verbal communication skills, with the ability to explain technical concepts clearly to both technical and non-technical stakeholders.
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This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.
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At American Equity, our core values—Empowered, Passion, Integrity, and Caring—are more than words. They guide how we support one another and how we serve our clients every day. To learn more about American Equity, our culture, and our values, visit the Careers site.
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Skills Required
- Bachelor's degree in a related field or equivalent combination of education and experience (plus four or more years related experience)
- Experience implementing and managing Google Analytics 4 (GA4) properties, events, and conversions
- Experience administering Google Tag Manager (GTM), including tagging strategy and structure
- Experience designing, documenting, and maintaining data layer frameworks
- Experience ensuring data consistency across data layer, GTM, GA4, and Snowflake pipelines
- Experience implementing and managing marketing tags such as conversion tracking and retargeting pixels
- Experience establishing data governance standards and monitoring data quality
- Experience troubleshooting data discrepancies and anomalies
- Experience partnering with marketing, IT, and data teams to support tracking requirements, QA processes, and documentation
- Strong knowledge of digital analytics concepts (event tracking, conversion measurement, tagging strategy)
- Strong written and verbal communication skills
- Preferred: Experience working in an Agile environment and driving end-to-end delivery of data or analytics solutions
What We Do
American Equity* Fixed Index Annuities * Retirement Planning * Customer Service An American-owned and operated company headquartered in the heart of the Midwest, American Equity Investment Life Insurance Company® is a leader in the fixed indexed annuities marketplace. American Equity’s growth and success is attributed to our dedication to excellent customer service and emphasis on building customer relationships. “The One Who Works for You!®” serves as the foundation for the way American Equity does business and values its more than 500 employees. Guided by our Principles of Excellence, we do more than sell retirement annuity products -- we are dedicated to fostering opportunity and innovation to meet the ever-changing needs and goals of retirement. "It's About the People" is the American Equity story and the legacy of our founder David J. Noble. This commitment to excellence includes our employees, agents, partners, and contract owners. We thank you for entrusting us with the things that matter most. When your retirement begins, you want to ensure you can enjoy it, which is why it’s important to have reliable support that can help fund every day of your golden years. After all, your life of hard work has earned you the retirement you planned for. These are the guiding principles that define everything we do. American Equity is the one who works for you.
