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Manage client enablement and platform strategy for self-service programmatic advertising clients. Advise on DSP capabilities, campaign execution, audience targeting, measurement, pacing, performance, and cost optimization. Analyze platform usage, drive feature adoption and retention, support revenue growth, train clients, and communicate feedback to Product. Collaborate with Sales, Client Services, Partnerships, and Product to deliver effective client solutions and improve platform outcomes.

Provide consultative platform expertise to self-service clients, guiding DSP campaign strategy, programmatic trading, audience targeting, measurement, and KPI optimization. Lead client onboarding and training, promote feature adoption, analyze platform usage, and recommend performance and cost improvements. Collaborate with Sales, Client Services, Product, and Partnerships to improve retention, revenue growth, client solutions, and future platform enhancements.

Provides consultative platform strategy, campaign optimization, onboarding, training, and feature adoption support for self-service programmatic advertising clients. Manages DSP campaign guidance, audience targeting, measurement, pacing, performance, and cost optimization. Analyzes platform usage, strengthens client retention, supports revenue growth, and communicates client feedback to Product while collaborating with Sales, Client Services, and Partnerships.

Lead Cadent’s event marketing strategy, portfolio, budget, sponsorships, client experiences, executive programs, and onsite execution. Partner with Marketing, Sales, Product Marketing, Communications, and executives to create industry events that build brand awareness, deepen relationships, influence pipeline, and generate measurable business impact. Manage vendors, production partners, event logistics, KPIs, Salesforce tracking, ROI reporting, and post-event optimization. Regular travel and onsite event leadership are required.

Leads and builds Cadent’s procurement function, overseeing strategic sourcing, RFPs, contract negotiations, vendor relationships, purchasing governance, and technology-focused third-party spend. Partners with Finance, Legal, Accounting, FP&A, and business leaders to optimize commercial terms, manage compliance, improve purchasing and invoice workflows, and report savings, spend, and vendor performance. The role focuses on SaaS, cloud infrastructure, adtech platforms, data providers, and other specialized technology services.

Drive new business and revenue growth across independent advertising agencies by selling Cadent’s digital media, advanced TV, CTV/OTT, and programmatic solutions. Build consultative agency relationships, deliver product presentations, develop strategic sales plans, manage pipelines and forecasts, and collaborate with marketing, product, and solutions teams.

Own and scale external data, identity, and measurement partner relationships. Lead commercial contract negotiations, renewals, pricing, and cross-functional legal, privacy, security, and finance reviews. Evaluate emerging AdTech capabilities through RFIs and proofs of concept, assess data quality and match rates, and translate partner capabilities into internal assets. Collaborate with product, analytics, engineering, executive, and go-to-market teams while managing privacy compliance and partner performance.