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Leads The Trade Desk’s global brand and creative strategy, including brand identity, storytelling, campaign development, cross-channel coordination, and creative direction. Oversees in-house copywriting, design, video, and production teams; establishes scalable creative systems and standards; partners with sales, product, and executives; measures brand and business impact; and develops senior creative leaders.

Optimize digital advertising campaigns across Display, Online Video, and Connected TV. Analyze pacing and performance data, troubleshoot campaign issues, recommend optimizations, and help clients meet KPIs. Collaborate with account management, business development, product, agencies, and brand stakeholders. Present insights, educate clients on platform capabilities, and provide feedback on product improvements.

Manage and grow key advertising accounts through client relationships, strategic recommendations, campaign insights, platform expertise, training, and cross-functional collaboration. Partner with Trading, Business Development, and Product Management teams to onboard customers, expand accounts, improve campaigns, and support platform enhancements. Create client-facing materials and help develop the Client Services practice. Travel alongside the team up to 25% of the time.

Acquire net-new advertisers for The Trade Desk by managing the full sales cycle from prospecting through contract negotiation and initial investment. Build pipeline, conduct discovery, present platform value, engage senior brand and agency stakeholders, respond to RFPs, close agreements, and collaborate cross-functionally to support onboarding and campaign success. Maintain accurate forecasting and use market and competitive insights to improve positioning and win rates.

Own the strategy and execution of The Trade Desk’s Budget and Pacing system, spanning user experience, pacing controllers, budget allocation, and campaign delivery. Partner with engineering, UX, applied science, customer-facing, and go-to-market teams to define roadmaps, improve pacing quality, support platform features, and drive adoption. The role requires technical depth in real-time decision systems, customer engagement, experimentation, and managing production systems where errors affect advertising spend.

Acquire new advertisers for The Trade Desk by prospecting, building pipeline, leading discovery, presenting solutions, negotiating agreements, and closing full-cycle sales. Develop relationships with senior brand and agency stakeholders, execute competitive pitches and RFPs, manage forecasting, and collaborate cross-functionally to support onboarding and early campaign success.

Own and optimize a portfolio of 7–10 internal software vendor partners on The Trade Desk platform. Advise clients on testing, measurement, integrations, platform best practices, and performance across digital advertising channels. Troubleshoot advanced issues, analyze data using Excel and Vertica, deliver actionable insights, educate stakeholders, collaborate cross-functionally, and provide product feedback to improve the platform.

Leads people advisory support for Product and Technology organizations, partnering with senior leaders on organizational effectiveness, talent planning, performance, succession, compensation, employee relations, and organizational change. Manages and develops one People Advisory Partner, coordinates cross-functional People Team support, uses data to guide decisions, and coaches leaders through complex workforce matters.

Own strategic relationships with major reseller partners, drive revenue and platform adoption, and support joint business plan targets. Build partner training, certification, onboarding, and activation programs while standardizing scalable processes. Collaborate with Product, Legal, Support, Partnerships, and other teams to solve partner needs and influence platform improvements. Serve as a growth advisor, manage senior stakeholders, and expand the reseller ecosystem.

Partners with agencies and internal teams to improve advertiser performance and account growth. Troubleshoots advanced digital advertising platform issues, advises on testing and measurement, analyzes large datasets using Excel and Vertica, develops actionable insights, supports technical integrations, mentors traders, and consults clients on platform updates and best practices.