Own Salesforce administration and commercial process design across four product lines. Build CRM architecture, workflows, data governance, reporting, dashboards, and marketing automation integrations. Partner with sales, marketing, finance, leadership, and implementation consultants to standardize sales processes, maintain data quality, support users, and deliver pipeline, forecast, bookings, and performance insights.

Own and build Integral Molecular’s digital marketing function across paid search, display, social media, email, SEO, content, and campaign execution. Manage Marketo automation, lead scoring, dashboards, KPIs, reporting, budgets, and A/B testing. Develop digital strategy, create customer-focused content, coordinate agencies and vendors, and collaborate with Sales and Product teams to improve engagement and measurable results in a B2B biotech environment.