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Lead engineering and architecture for Snowflake-based data platforms and ingestion services supporting audience and measurement. Define strategy, SLAs/SLOs, scalability, cost optimization, cloud-native modernization, CI/CD and IaC adoption. Oversee high-volume data onboarding, normalization, hygiene, and activation workflows. Build and manage a high-performing engineering organization and budgets, partnering with product, privacy, revenue science, and partnerships.