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The posting identifies a Director of Strategic Planning role at Tinuiti, a full-funnel digital marketing agency. However, it does not provide specific responsibilities, qualifications, required experience, technologies, compensation, travel expectations, or security requirements. The position is classified as exempt and offers remote work, comprehensive health and retirement benefits, unlimited PTO, paid holidays, parental leave, wellness benefits, equity, and professional development opportunities.

Own TikTok Shop, Whatnot, and social commerce growth strategies for client accounts. Develop quarterly plans spanning creator and affiliate activity, shop operations, merchandising, paid media, promotions, and measurement. Lead client meetings, reporting, performance narratives, testing agendas, and strategic recommendations. Analyze GMV, contribution margin, conversion, creator performance, and ad efficiency while coordinating cross-functional teams and identifying growth opportunities across social commerce and broader retail channels.

Own executive-level relationships for enterprise performance-marketing clients, leading integrated multichannel planning, forecasting, measurement, optimization, and growth initiatives. Translate platform and analytics insights into actionable recommendations, manage risks and escalations, lead new-business pursuits, and partner with Product, Analytics, Operations, and Finance. Build product and measurement adoption, uphold quality standards, and develop managers and individual contributors through coaching, accountability, succession planning, and leadership development.

Implement marketing mix modeling products from pre-sale scoping through data onboarding and the first model readout. Coordinate Sales, Client Reporting, Econometrics, and Client Delivery; manage timelines and dependencies; answer client data science questions; explain model methodologies and outputs; coach teams on budget recommendations; optimize workflows with AI and automation; and synthesize client feedback for product improvements.

Plan, optimize, and scale full-funnel paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, automation, measurement, and tracking. Use GA4, platform analytics, CAPI, and incrementality testing to connect media performance to revenue, CAC, and LTV. Advise clients, collaborate cross-functionally, document best practices, and improve profitable growth while reducing waste.

Leads paid social strategy, client relationships, growth planning, measurement, cross-channel integration, financial performance, and platform innovation for a portfolio of clients. Manages senior stakeholders, escalations, renewals, and expansion opportunities while overseeing team KPIs, quality governance, coaching, hiring, and succession planning. Ensures strong data quality, experimentation, forecasting, margin, utilization, and measurable business outcomes across platforms including Meta, TikTok, and Pinterest.

Leads integrated media planning for key clients, translating consumer, cultural, competitive, and marketplace insights into measurable media strategies. Manages and develops planning teams, oversees strategic quality, guides media scenarios and recommendations, uses planning and research tools, connects strategies to measurement frameworks, supports new business and cross-sell efforts, and advances planning capabilities through coaching, frameworks, tools, and thought leadership.

Owns senior client relationships and business outcomes across a portfolio of enterprise performance-marketing clients. Designs multi-year growth strategies, leads executive communications, oversees integrated cross-channel planning, and applies measurement insights to investment decisions. Drives retention, expansion, cross-sell, strategic pursuits, product adoption, and risk reduction. Partners with Product, Analytics, Finance, Operations, and Creative while developing leaders, strengthening succession pipelines, and establishing portfolio-wide standards for quality, measurement, and client success.

Senior executive leading Strategic Planning across priority client accounts, advising senior marketing and media leaders, diagnosing complex client challenges, integrating strategy with media execution, mentoring senior strategists, and advancing planning methodologies. The role also supports major pitches, cross-functional capability development, thought leadership, and Tinuiti’s senior presence in New York’s advertising and media community.

Leads Tinuiti’s Strategic Intelligence capability, advising senior clients on brand growth, marketing effectiveness, consumer behavior, audience strategy, media, and creative effectiveness. Integrates research, analytics, measurement, commerce, and cultural intelligence into strategic recommendations. Builds intelligence frameworks, knowledge architectures, AI-enabled strategy tools, and cross-functional capabilities while supporting new business, thought leadership, and talent development.