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Manage strategic client relationships, drive account growth and cross-selling, provide business and digital marketing guidance, and lead innovative client solutions. Serve as the primary client contact, coordinate cross-functional teams, resolve issues, educate clients, and apply industry, channel, analytics, and financial expertise to improve outcomes across SEM, SEO, CRO, social, shopping, and display channels.

The job description provides no specific responsibilities or qualifications for this Vice President role. Based on the title, the position likely leads integrated marketing strategy and brand storytelling initiatives at Tinuiti, a full-funnel digital marketing agency.

Leads commerce media strategy and execution across Amazon, Walmart, Criteo, and other retail media platforms. Manages and develops commerce media teams, oversees client planning and senior communications, standardizes operational and QA practices, drives measurement-informed optimization and experimentation, and partners cross-functionally to integrate commerce media into full-funnel strategies. The role also sponsors automation, reusable workflows, platform improvements, and cross-account initiatives that improve growth, efficiency, and delivery quality.

Leads commerce media strategy and a team of commerce specialists for client growth. Responsibilities include managing executive client relationships, developing commerce and marketplace strategies, integrating products and technology, overseeing data analysis and performance measurement, mentoring employees, and driving retention, profitability, innovation, and measurable business outcomes.

Lead integrated strategic planning and storytelling for the e.l.f. Beauty account: translate data and trends into concise C-suite recommendations, evangelize planning tools, connect measurement frameworks (MMM), oversee testing, drive commerce and creator integration, and co-lead business expansion and pitches.

Lead executive client relationships for assigned accounts, build integrated multi-channel plans tied to business objectives, translate data and Bliss Point insights into actionable recommendations, drive forecasting and measurement (MMM/incrementality), oversee product adoption and QA, lead new-business pursuits, manage people and develop leaders, and partner with Ops/Finance to ensure delivery quality, financial discipline, and predictable outcomes.

Manages complex social commerce operations across TikTok Shop and related marketplace tools. Responsibilities include catalog and listing optimization, promotions, fulfillment, compliance, account health, reporting, issue resolution, merchandising, creator readiness, and client delivery. Analyzes shop, conversion, fulfillment, and promotion data to recommend improvements, collaborates with paid media and creator teams, maintains operational workflows, and mentors junior specialists.

Manage and optimize large-scale Paid Search and Shopping programs to drive profitable client growth. Develop full-funnel strategies, analyze performance and financial impact, maintain feeds and tracking, design experiments, and use AI-enabled tools and measurement platforms to improve ROAS, revenue, and customer lifetime value. Build client relationships, communicate recommendations to senior stakeholders, mentor junior colleagues, and create scalable playbooks while reducing media and operational waste.

Plan, optimize, and scale full-funnel paid social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into media strategies, manage audience and creative testing, maintain tracking, analyze performance, and connect media results to revenue, CAC, and LTV. Collaborate with creative, analytics, product, and client leadership teams while using automation and measurement insights to improve growth, efficiency, and incremental impact.

Manage client accounts, budgets, forecasts, campaign performance, reporting, and communications. Develop account plans across multiple digital media channels, identify growth and cross-selling opportunities, analyze data, deliver client presentations, coordinate internal teams, resolve issues, and apply industry expertise to improve client strategies and outcomes.