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Leads strategic planning for key clients, translating consumer, cultural, competitive, and marketplace insights into integrated media strategies. Oversees planning scenarios, measurement, analytics, and tool adoption while partnering with client, channel, product, and research teams. Manages and develops planning talent, ensures quality and analytical rigor, supports new business and cross-sell opportunities, and advances planning frameworks, training, and thought leadership across the organization.

Manage and optimize commerce media search campaigns across platforms such as Amazon, Walmart, and Criteo. Develop omnichannel strategies, analyze cross-channel performance data, deliver client recommendations, and drive growth, retention, and profitability. The role involves client relationship management, platform certifications, thought leadership, cross-functional collaboration, delegation, account oversight, and use of Tinuiti’s technology suite. Candidates should have 5–7 years of commerce media or paid commerce experience and manage campaigns with $500K+ monthly budgets.

Plan, optimize, and scale full-funnel paid social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, automation, measurement, and budget allocation. Use GA4, platform analytics, pixels, CAPI, and structured testing to connect media performance to revenue, CAC, and LTV. Communicate results to senior stakeholders, improve client outcomes, and develop repeatable best practices.

Plan and optimize full-funnel paid social programs across Meta and TikTok (with other platforms as applicable). Use data, creative testing, and automation to grow new customers, revenue, and LTV; design experiments and maintain tracking health (pixel/CAPI, UTMs, GA4). Collaborate with Creative, Analytics, Product, and Client Leadership to scale winning ideas, document playbooks, and communicate results tied to business impact.

Leads executive client relationships, multi-year growth strategy, commercial outcomes, and account expansion for enterprise commerce clients. Oversees cross-channel leaders and retail media partnerships, guides measurement- and product-led investment decisions, manages high-stakes escalations and renewals, and develops senior leaders. Partners with Product, Analytics, Finance, Operations, and Innovation teams to improve client outcomes, reduce risk, strengthen C-suite relationships, and drive transformation across commerce, search, social, TV, audio, CRM, and creative channels.

Plan, optimize, and scale full-funnel paid social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; use analytics, automation, creative testing, audience design, and incrementality testing to improve revenue, customer acquisition, LTV, and efficiency. Maintain tracking health, communicate performance to senior stakeholders, collaborate cross-functionally, and develop repeatable best practices.

Leads media investment planning, buying, optimization, QA, and measurement across TV, OTT/CTV, online video, audio, and display. The role develops client recommendations, negotiates with media partners, evaluates marketplace opportunities, oversees campaign performance and compliance, and mentors a small team of media buyers. It also supports testing, incrementality analysis, growth initiatives, and cross-account process improvements.

Develops and optimizes omnichannel commerce media campaigns across Amazon, Walmart, Criteo, and related platforms. The role manages client relationships, analyzes cross-channel performance data, develops growth strategies, identifies marketing opportunities, oversees campaign execution, and provides platform expertise and thought leadership. Responsibilities also include using internal technology tools, maintaining platform certifications, collaborating across teams, delegating work, and owning account performance, client satisfaction, retention, and profitability.

Leads creative strategy for client campaigns, translating business goals, audience insights, and campaign data into messaging, testing plans, and creative recommendations. Partners with media, analytics, creative, communications, and client teams across paid social, video, display, and streaming channels. Analyzes performance and research, develops testing hypotheses, presents strategic insights, applies AI tools, and identifies opportunities to improve creative effectiveness and workflow efficiency.

Develop and execute marketplace growth strategies for clients, managing brand presence, demand forecasting, catalog and content optimization, advertising, channel operations, reporting, and retail relationships. Analyze performance data, communicate insights, use commerce technology tools, lead cross-functional initiatives, delegate work, and manage senior client relationships to achieve growth, retention, and profitability goals.