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Owns brand activation and marketing execution for Gibson’s Electric Instruments category. Develops annual marketing plans, launch campaigns, seasonal activations, retail programs, and cross-channel storytelling. Uses market and campaign insights to guide positioning and growth while managing budgets, timelines, reporting, and cross-functional collaboration across Product, Creative, Cultural Influence, Commercial, and Retail Marketing teams.

Leads global production quality performance across Gibson Brands divisions. Responsibilities include monitoring quality KPIs, analyzing trends, coordinating issue resolution, leading corrective actions and Lean/Six Sigma improvement projects, strengthening in-process quality systems, defining product and process requirements, and conducting factory audits. The role collaborates with engineering, manufacturing, procurement, suppliers, and site teams to improve product quality, yield, throughput, efficiency, and cost.

Coordinate inbound and outbound freight shipments, schedules, carriers, customers, and delivery performance. Manage shipment tracking, transportation documentation, import/export clearances, freight invoices, TMS records, and customer service issues. Optimize routes and loads, support reporting and process improvements, and collaborate with vendors and internal teams. The role requires logistics systems experience, advanced Excel skills, transportation knowledge across multiple freight modes, and familiarity with fragile musical instrument logistics and international shipping requirements.

Leads manufacturing engineering strategy, process and equipment optimization, automation, cost reduction, CapEx initiatives, NPI, and manufacturability improvements. Manages manufacturing engineers and CNC programmers, analyzes production metrics, develops team capabilities, and collaborates with product engineering, operations, maintenance, suppliers, and leadership to improve safety, quality, throughput, and efficiency.

Supports business objectives through HR strategy, employee relations, full-cycle recruiting, onboarding, benefits and compensation administration, compliance, HRIS management, reporting, and change initiatives. Advises employees and leaders, resolves workplace concerns, strengthens communication and engagement, and leads process improvements across manufacturing and office locations. Requires strong relationship-building, business acumen, project management, and knowledge of labor regulations.

Develops manufacturing processes, fixturing, CNC programs, automation, product specifications, prototypes, and operator documentation for guitar production. Improves safety, quality, capacity, and delivery times while troubleshooting CNC machinery and production issues. Requires guitar-building and wood-manufacturing expertise, CAD/CAM and CNC experience, G-code knowledge, and strong collaboration, leadership, and project-management skills.

Owns day-to-day digital content for Gibson Certified Vintage, including product listings, photography, light video, social content, CMS workflows, product copy, and digital asset management. Collaborates with marketing, PR, internal stakeholders, and external creative partners on campaigns and special projects. Provides light design support while maintaining accurate, consistent presentation of vintage instruments across web and social channels.

Manages allocation and launch readiness for new and exclusive products, translating demand insights into global inventory, fulfillment, and replenishment plans. Coordinates supply planning, commercial, marketing, finance, and operations partners to meet launch dates, optimize sell-through, and protect margin. Monitors order intake, forecasts, available-to-sell inventory, fulfillment performance, and supply constraints. Leads S&OP meetings, develops executive insights, resolves launch issues, and improves allocation processes and automation.