Own day-to-day client account execution for integrated communications campaigns across earned, owned, shared, and paid channels. Develop content, manage media relations, budgets, scopes, vendors, workflows, and reporting. Use digital analytics and AI-powered tools to optimize engagement and reach, mentor junior staff, collaborate across disciplines, support new business, and contribute to food, beverage, and agriculture communications strategies.

Leads digital and UX strategy for client websites, redesigns, and ongoing optimization. Conducts audience, user, and performance research; develops information architecture, user journeys, content frameworks, measurement strategies, and KPI recommendations. Partners with designers, developers, producers, content, media, SEO, and account teams to connect digital experiences with broader marketing objectives. Leads client workshops and presentations, provides strategic counsel, mentors junior staff, and identifies opportunities to expand client relationships.