Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Manage a large portfolio using tech-touch and semi-automated engagement to drive renewals, retention, and expansion. Design and optimize digital outreach and data-driven triggers, monitor health scores, qualify expansion leads, collaborate cross-functionally, and provide voice-of-customer insights to improve product and forecasting.