Leads creative strategy, brand identity, and creative operations across paid, organic, traditional, in-store, wholesale, and internal brand channels. Directs campaign concepting, maintains brand standards, improves high-volume production workflows through AI-enabled systems, and oversees creative quality and performance. Manages a team of designers, external agencies, creative budgets, and cross-functional partnerships while reporting progress and capacity to marketing leadership.

Manage full-cycle recruiting for retail, cultivation, manufacturing, supply chain, and corporate roles. Responsibilities include sourcing candidates, posting jobs, screening applicants, coordinating interviews, extending offers, maintaining ATS records, tracking recruiting metrics, ensuring compliance, supporting onboarding, and advising hiring managers. The role also contributes to process improvements, employer branding, workforce planning, and candidate experience initiatives.

Leads the enterprise HR function across a multi-state cannabis retail, cultivation, facilities, and corporate organization. Develops scalable people strategies, workforce plans, compensation and benefits programs, HRIS governance, labor relations, compliance, talent pipelines, succession planning, and organizational effectiveness initiatives. Oversees HR leaders and vendors, manages the HR budget, builds executive workforce dashboards, supports union negotiations, and partners with senior leadership to align people investments with financial and operational goals.