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Execute, optimize, and report on paid media campaigns across Search, Social, and Programmatic for higher education clients. Monitor budgets and KPIs, analyze performance, deliver actionable insights, collaborate with account and strategy teams, and maintain campaign documentation while staying current on platform updates and emerging channels.

Lead and design strategic research projects for higher-education leaders, synthesize findings into actionable insights, produce syndicated research and deliverables, advise executive clients, manage stakeholder relationships, coach junior researchers, and support product design and scalable implementation across academic innovation initiatives.

Lead planning, execution, optimization, and reporting of paid Search, Social, and Programmatic campaigns. Advise clients, present performance insights, mentor junior staff, improve processes, and drive paid media innovation for higher education enrollment and brand growth.

Serve as the Research division’s strategic partner to university executives, building relationships, creating success plans, driving partner utilization and outcomes, supporting renewals and growth, onboarding partners, and representing partner needs internally. Facilitate presentations, advise on strategy, and use Gainsight and Salesforce to report partner health while traveling to campuses and conferences as needed.

The Partner Development Representative identifies and contacts prospective partners, schedules meetings for sales executives, and develops innovative marketing strategies for new business opportunities.

The Business Development Representative initiates relationships with prospective partners, schedules meetings, and supports the Partner Development team to drive business opportunities.

The Sales Development Representative initiates relationships with prospective partners, schedules meetings for sales executives, and utilizes resources to optimize lead generation, while participating in training to enhance outreach skills.

Provide consultative advisory to higher-education senior leaders on advancement, fundraising, campaign readiness, and financial sustainability. Deliver presentations, workshops, and on-campus facilitation; diagnose partner challenges, recommend solutions, and support implementation. Generate research content, collaborate with customer success and sales, and travel extensively to partner institutions (40-50% travel).

Lead advisory work on advancement and financial sustainability for higher-education clients: build terrain expertise, deliver presentations and facilitation to senior leaders, diagnose challenges, recommend solutions, support sales and customer success, produce research content, and travel frequently to client sites (40–50%).

Lead product development for education-focused software: build and manage the product roadmap, conduct market and user research, write user stories and success criteria, prioritize and sequence work for Agile teams, act as partner/end-user proxy to engineering, triage features and issues, and ensure smooth deployment and adoption.