Manage and grow retail accounts across NJ/Metro NYC by training DSD partners, executing sell-in initiatives, conducting 50+ weekly store visits, tracking goals, monitoring retail conditions, and driving assortment, placements, promotions, and sales performance.

Lead brand creative and communications strategy across PR, social, influencer, experiential, and creative asset production. Oversee in-house and agency teams, optimize creative operations and workflows, and partner cross-functionally to align campaigns with business goals while building influencer capability and maintaining brand standards.