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Lead strategy and hands-on execution for paid search and intent-driven channels (Google Ads, Microsoft/Bing) to scale first-time shopper acquisition. Own bidding, budget pacing, experimentation (A/B & incrementality), creative testing, compliance in a regulated vertical, and cross-functional planning with Finance, Product, Data, Creative, and Media Operations to drive efficient growth and measurable marketplace impact.

Lead regional marketing and growth initiatives across a multi-state territory through account engagement, event and partnership execution, budgeted programming, stakeholder management, and ROI evaluation. Drive customer acquisition, support revenue goals, manage event production logistics, and train/lead cross-functional teams while traveling extensively.

Lead social strategy and channel management for Sports & Entertainment. Own content calendar, create and publish platform-optimized copy, graphics and short-form video, manage real-time event coverage and community engagement, partner cross-functionally, analyze performance metrics, and activate trends and influencer/athlete partnerships.

As an Analytics Engineer, you will develop data pipelines, analytics frameworks, and dashboards to support data-driven decisions and enhance customer acquisition. Collaborate with various teams to transform business needs into scalable data solutions while ensuring data integrity and quality.