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Leads GTM strategy and revenue planning, including segmentation, capacity, coverage, quota, territory design, pipeline modeling, and variable compensation. Manages a planning team, partners with Finance and Sales, evaluates routes to market, supports pricing decisions, and improves planning efficiency through technology and AI. The role requires extensive B2B SaaS revenue operations experience and ownership of complex planning cycles.

Generate new mid-market business, prospect independently and through BDR leads, serve as a product specialist, manage qualified pipelines, conduct customer research, deliver demonstrations, meet sales metrics, and become a trusted advisor on Sprout Social’s platform and social media trends.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Lead design, build, and maintenance of FP&A workflows in Pigment, own data pipelines and integrations (NetSuite, Salesforce, HRIS), train finance partners, act as hands-on modeler, and drive AI adoption (Pigment AI agents, Claude) to improve budgeting, forecasting, and planning processes.