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The Senior Director will lead digital marketing and loyalty strategies, focusing on customer acquisition, engagement, and retention through data-driven methods across the Americas.

Support Brand Manager for Frozen Treats to execute marketing and go-to-market plans, develop category assortment, manage creative development and launch assets, translate consumer insights into marketing actions, analyze competitive and marketplace trends, and create sales tools to drive product success.

Lead creation of cohesive visual ecosystems across packaging, DTC, retail, social, and experiential channels. Conceptualize multi-channel campaigns, execute high-quality digital and motion assets, integrate AI-driven workflows, direct production/photo-video shoots, and mentor junior designers to maintain premium global brand identities.

Lead conceptual development and write high-impact, multi-channel brand and product copy across TV, OTT, DTC, paid social, and experiential. Partner upstream with product, insights, and design to define positioning, scripting, and messaging; integrate generative AI tools into workflows; mentor junior writers and oversee production to preserve narrative intent.

Lead multi-channel visual concepting and art direction for product campaigns. Direct photo and video shoots, design scalable digital and broadcast assets, integrate Figma and generative AI into workflows, maintain premium visual standards, present creative strategy to stakeholders, and mentor cross-functional creative teams.

The role drives market share growth and optimizes sales for the Uprights portfolio through analytics, cross-functional collaboration, and strategic planning.

Lead and execute a portfolio of enterprise strategic initiatives including geographic expansion, channel and DTC growth, social commerce, AI-enabled transformation, operating model improvements, and organizational effectiveness. Drive change management, governance, risk, stakeholder alignment, measurable outcomes, adoption, and scaling across the organization.

Lead creation of scalable visual systems across packaging, e-commerce, retail, social, and experiential channels. Conceptualize big-idea campaigns, execute high-quality digital and motion assets, direct production, integrate AI-enabled workflows, and mentor junior designers to maintain a premium global brand identity.

Design and deploy generative-AI workflows to accelerate 2D/3D product concepting and prototyping, build custom AI assistants and prompt frameworks, train cross-functional teams, and integrate AI-driven experiences across physical and digital product ecosystems.

Join SharkNinja's in-house creative team to write persuasive, brand-consistent copy across paid social, email, DTC, Amazon, retail signage, and packaging. Collaborate with designers and brand managers to turn technical product features into consumer-facing benefits, use LLM tools to accelerate ideation, and manage multiple fast-turn projects while maintaining voice and tone.