Lead end-to-end cross-functional programs from development through launch, coordinating Content, Marketing, Product, Production and Legal. Manage timelines, risks, and deliveries for courses and campaigns, improve operational processes, document scalable workflows, and leverage AI and automation to increase efficiency. Also develop integrated go-to-market strategies, write creative briefs, partner with talent and stakeholders, and use audience insights and experimentation to optimize campaign performance.

Lead integrated marketing campaigns for MasterClass launches, collaborating with cross-functional teams to drive audience engagement and business impact.

Own and scale MasterClass's Meta advertising end-to-end against CPA and ROAS targets. Optimize campaign structure, creative, catalog, landing pages, and events. Collaborate with Growth Product, MarTech, Data, and AI to connect ad signals to on-site conversion, build automations, run rigorous tests, and present learnings to leadership.