Own lifecycle marketing strategy and execution for member onboarding, benefit adoption, retention, reactivation, and expansion. Build automated and segmented campaigns across email, the member portal, and other channels; manage communications calendars and event campaigns; write brand-aligned copy; and use member data, testing, and analytics to optimize engagement, retention, reactivation, and lifetime value. Serve as the organization’s lifecycle marketing subject-matter expert while collaborating with Marketing, Sales, and other teams.