Leads seafood sales across the Western U.S., expanding business with grocery retailers, foodservice accounts, distributors, brokers, and key customers. Develops sales strategies, manages pricing, forecasting, budgets, customer relationships, broker performance, receivables, and promotional programs. Presents to customers, supports product growth, attends trade shows, and travels approximately 30%. Requires seafood or retail sales experience, distributor and broker management, strong communication, Microsoft Office proficiency, and residence in the Western Region.