Manage and optimize paid Meta advertising campaigns across Facebook and Instagram to meet lead-generation goals. Responsibilities include audience development, budget and bid optimization, performance reporting, conversion tracking, ad testing, video and copy production, competitive analysis, and campaign scaling. The role collaborates with marketing, web, Salesforce, and market research teams to improve campaign performance and resolve tracking or integration issues.

Leads enterprise application services supporting CRM, SIS, LMS, portals, data warehouse, integrations, reporting, reliability, security, and lifecycle management. Oversees business analysis, systems architecture, change and release management, project delivery, process improvement, vendor coordination, and staff coaching. Partners with university stakeholders to document requirements, implement sustainable technology solutions, improve automation, and maintain highly reliable enterprise systems.