Lead AVIXA’s editorial strategy, digital content programming, SEO/AEO, audience development, and discovery initiatives. Use search behavior, analytics, industry trends, and competitive insights to guide content planning, optimization, distribution, newsletters, and digital experiences. Manage one team member, establish editorial and analytics standards, advise digital product teams, coordinate cross-functional stakeholders, cultivate content partnerships, and support global audience growth. Represent AVIXA at occasional domestic and international industry events.

Leads AVIXA’s US/Canada live content portfolio, including the InfoComm conference program and year-round webinars. Sets strategy, budgets, revenue objectives, content standards, and performance measures while managing a remote team. Oversees topic development, speakers, sponsors, partnerships, vendors, production, event operations, and educational session delivery. Collaborates across marketing, communications, social, web, expo, and other teams to create integrated audience experiences. Represents AVIXA at industry events and travels approximately 15%.