The Senior Regional Sales Manager will grow Tampico brand volume and market share across Northern California. Responsibilities include managing retailer, distributor, and licensee relationships; executing sales, promotional, and merchandising programs; developing account plans, forecasts, and market strategies; evaluating partner performance; supporting key-account selling; and identifying new business opportunities. The role requires regional CPG sales experience, strong communication and presentation skills, analytical and forecasting abilities, proficiency with Microsoft Office, and travel up to 40%.

Promote Tampico products through sampling at grocery stores, sports fields, parks, festivals, and other high-traffic events. Set up and dismantle event materials, maintain clean event areas, and report results to the Brand Ambassador Lead. The role requires bilingual communication, flexibility for weekend scheduling, customer engagement, physical stamina, and the ability to lift up to 30 pounds.

Grow Tampico brand volume and market share across Northern California by managing retailer, distributor, and licensee relationships. Develop regional account plans, execute sales and merchandising programs, present growth initiatives, monitor sales performance, identify market opportunities, evaluate partner performance, forecast sales, maintain promotional roadmaps, and develop new business. The role requires significant travel and collaboration with national account managers and cross-functional partners.