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Supports Laneige’s brand marketing team, primarily in trade marketing, through go-to-market planning, competitive research, cross-functional coordination, marketing calendar management, creative asset tracking, sampling and promotional activities, visual merchandising support, assortment maintenance, and invoice and expense tracking.

Develop and execute community growth, advocacy, and engagement strategies for Laneige across social platforms and TYB. Manage brand voice, daily community interactions, creator and influencer relationships, social listening, sentiment analysis, UGC, cultural trends, and community activations. Translate consumer insights into content and business recommendations, oversee agency partners, establish engagement playbooks and escalation protocols, and report on KPIs tied to awareness, loyalty, advocacy, and growth. Weekend and holiday community support is required.

Manages consumer and market research projects across North America, including study design, focus groups, interviews, home usage tests, panel management, and external research partners. Analyzes consumer and competitive trends, synthesizes findings into reports and proposals, and provides insights supporting product development, marketing, and sales strategies. The role also evaluates new research methodologies and maintains research networks.

Supports Sulwhasoo’s North American growth through sales and KPI analysis, market and competitor intelligence, SKU portfolio management, forecasting, P&L monitoring, scenario modeling, and strategic business planning. Partners with Sales, Demand Planning, Marketing, Brand, and global HQ teams to identify channel expansion opportunities, align global strategies with local execution, and provide data-driven recommendations. Requires fluency in English and Korean.

Supports talent acquisition through resume screening, candidate sourcing, interview coordination, candidate communication, job posting management, recruitment tracking, pre-onboarding activities, background checks, new-hire documentation, IT ticket submissions, and administrative assistance. The internship provides hands-on experience in HR and recruiting operations in a hybrid New York City setting.

Leads Laneige’s global digital campaign, content, discoverability, and e-commerce strategy across social, search, Amazon, retailer.com, and DTC channels. Develops globally scalable campaign frameworks, activation toolkits, platform-specific content strategies, and performance optimization plans. Partners with global and regional teams, creative, media, brand, retail, and platform stakeholders while managing a direct report and enabling localized execution across markets.

Supports Sulwhasoo trade and product marketing through market research, product launches, retailer initiatives, in-store events, D2C and department-store execution, asset and inventory management, sampling, sales-data analysis, visual merchandising, and ad-hoc projects. The intern collaborates cross-functionally and manages product orders, displays, timelines, and marketing materials while gaining experience in beauty and luxury product marketing.

Leads demand and supply planning across retailers and channels by developing forecasts, managing inventory targets, supporting product launches, and improving S&OP processes. Analyzes demand, inventory, promotions, and supply risks; coordinates with Sales, Marketing, Finance, Strategy, and global supply chain teams; influences stakeholders on trade-offs; and drives reporting, process improvements, forecasting capability upgrades, and planning documentation.

Leads integrated marketing operations for Laneige US, overseeing campaign and product launch planning, cross-functional workflows, calendars, approvals, stakeholder alignment, and global-local coordination. The role drives execution across consumer, product marketing, trade, paid media, social, PR, and creative teams while identifying risks, managing dependencies, improving processes in Monday.com, and facilitating leadership reviews and post-campaign retrospectives.

Leads IOPE’s integrated communications strategy across social media, influencer marketing, public relations, and 360-degree campaigns. Responsibilities include managing brand voice, content calendars, creator relationships, earned media, product launches, communications calendars, campaign performance, and cross-functional collaboration. The role drives brand awareness, engagement, and equity through digital-first storytelling and strategic partnerships.