Leads YMCA marketing strategy execution, supervises marketing specialists, manages calendars and cross-functional workflows, oversees multi-channel campaigns, websites, social media, digital advertising, content production, events, and media assets. Monitors campaign analytics, optimizes performance, prepares executive reports, and ensures communications align with the YMCA brand, mission, and impact.

Leads YMCA-wide business development, revenue growth, fundraising, corporate partnerships, wellness programs, and membership sales. Develops strategic initiatives, manages stakeholder and vendor relationships, negotiates contracts, oversees KPIs, identifies growth opportunities, and ensures regulatory compliance. Supervises fundraising professionals and collaborates with executives, board members, volunteers, businesses, and community partners to advance organizational sustainability and community impact.