Drives occupancy for a senior living community through lead generation, sales funnel management, prospect tours, referral partnerships, outreach, events, and marketing strategies. Builds relationships with families, healthcare professionals, and community organizations; tracks leads, move-ins, and outreach goals; coordinates resident move-ins; monitors competitors; develops marketing plans; and hires and manages campus marketing and sales staff.

Drives occupancy and census growth across independent living, assisted living, memory care, and villas. Builds referral relationships with healthcare providers and senior organizations, manages leads in a CRM, conducts tours and home visits, coordinates outreach events, executes marketing campaigns, analyzes competitors, and guides prospective residents and families through the sales process.