Owns Twistee Treat’s marketing strategy and execution, including annual planning, budgeting, digital marketing, content, SEO, email, paid advertising, loyalty programs, product launches, local store marketing, reputation management, and community events. The role manages agencies and freelancers, maintains brand consistency, tracks competitors and customer trends, and reports on KPIs, sales impact, and marketing return on spend. Regular travel between locations and some evening or weekend event work are required.