Leads Central One’s B2C lifecycle and growth marketing strategy across acquisition, onboarding, retention, engagement, and cross-sell. Owns CRM, marketing automation, segmentation, member journeys, digital channels, acquisition funnels, budgets, vendors, testing, analytics, and AI-enabled personalization. Partners across data, IT, lending, retail, compliance, and member experience to drive funded accounts, deposits, product adoption, retention, and marketing ROI while ensuring regulatory compliance.