Manage and optimize paid search and paid social campaigns across Google, Meta, and other platforms. Responsibilities include campaign strategy, keyword and audience targeting, budget and bid management, conversion tracking, ad and landing-page testing, lead-quality optimization, performance reporting, and client communication. The role focuses on improving qualified lead volume, CPL, CPA, conversion rates, ROAS, attribution, and profitability across multiple accounts.

Manage and optimize paid search and paid social campaigns across Google, Meta, and other platforms. Responsibilities include campaign strategy, keyword and audience research, budget and bid management, ad and landing-page testing, conversion tracking, performance optimization, lead-quality analysis, reporting, and client communication. The role focuses on improving qualified lead volume, CPL, CPA, conversion rates, ROAS, and campaign profitability across multiple accounts.