The Senior HR Generalist serves as an onsite HR partner for a multi-shift manufacturing and distribution facility. Responsibilities include employee relations, investigations, recruiting, onboarding, performance management, compliance, leave administration, workforce development, engagement, and HRIS record maintenance. The role supports supervisors and employees across production and warehouse operations, requires regular floor presence and split-shift flexibility, and advises leaders on policies, employment laws, corrective action, and workplace concerns.

Leads demand generation and channel marketing for K&N’s vehicles business, overseeing performance marketing, lifecycle CRM, digital commerce, retail content, merchandising, and retail marketing partnerships. Develops integrated go-to-market strategies across direct and retail channels, optimizes marketing investment using data and KPIs, improves digital conversion and customer retention, and drives sell-through with retail partners. Partners with Brand Marketing, Sales, Product, and E-Commerce while leading teams and accountability for profitable growth.