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Leads marketing and sales for independent living residences, including occupancy development, annual marketing planning, advertising, referrals, events, lead generation, budgeting, prospect follow-up, CRM data management, reporting, and team performance. The role manages sales and marketing staff to achieve occupancy and revenue goals while collaborating with community leadership and delivering resident-centered hospitality.

Directs marketing and sales for independent living residences, overseeing occupancy development, lead generation, advertising, referrals, events, sales goals, budgets, CRM tracking, and prospect follow-up. Supervises residency counselors and marketing staff, coordinates annual marketing plans, prepares reports, and communicates with executive leadership. The role requires sales and marketing leadership in senior living, healthcare, or hospitality, CRM and Microsoft Office proficiency, and successful AHCA background screening.

Develops and delivers enterprise internal communications that inform and engage employees. Responsibilities include writing and editing intranet content, newsletters, announcements, presentations, and social media; administering the intranet; managing communication calendars; supporting events and leadership messaging; measuring engagement effectiveness; and partnering with HR, executives, and cross-functional stakeholders on communication strategies and employee initiatives.