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Directs marketing and sales for independent living residences, overseeing occupancy development, lead generation, advertising, referrals, events, budgeting, CRM data, prospect follow-up, reporting, and sales team performance. The role requires achieving occupancy and sales goals while coordinating with executive leadership and supporting a hospitality-focused senior living environment.

Lead sales and marketing strategies to increase occupancy for a senior living community. Responsibilities include managing the sales pipeline, conducting tours, building referral relationships, overseeing digital and local marketing, hosting events, supervising marketing staff, tracking performance metrics, preparing reports, and collaborating with community and corporate leadership. The role requires strong relationship-building, networking, communication, CRM, and sales leadership skills.

Manages day-to-day accounting, billing, accounts receivable, collections, vendor coordination, accruals, resident financial records, reconciliations, reporting, budgeting, compliance, and financial support for a senior living community. Partners with department leaders, the Executive Director, centralized finance teams, and regional finance leadership to resolve issues, monitor performance, provide insights, and support forecasting and strategic decisions.