Lead brand discovery, research, and strategic planning to define positioning, messaging, and growth opportunities. Conduct market and audience analysis, facilitate workshops, advise creative and account teams, measure brand performance, and present recommendations to executives while supporting business development and client alignment.

Lead planning, coordination, and delivery of multiple integrated marketing projects. Develop scopes, timelines, budgets, and schedules; coordinate cross-functional teams and vendors; run kickoffs and status meetings; monitor progress and quality; prepare reports and client updates; and drive process improvements to ensure on-time, on-budget delivery and client satisfaction.