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Own the full enterprise sales cycle for Fortune 2000 accounts across targeted verticals, from prospecting through negotiation and close. Carry and exceed quota, build qualified pipeline, manage forecasts and Salesforce CRM hygiene, and execute account-based strategies. Navigate complex stakeholder groups, engage executive buyers, represent Trackforce at industry events, and collaborate with Sales Engineering, Customer Success, Product, and Marketing. The role requires disciplined MEDDPICC selling and supports vertical go-to-market initiatives.

Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.

Own and administer HubSpot and related marketing systems, manage integrations with Salesforce and other platforms, ensure data quality, design lead lifecycle and routing, build dashboards and attribution models, analyze funnel and campaign performance, automate processes, and partner with Sales and Revenue Operations to improve conversion and revenue contribution.

Execute and optimize paid media, email and marketing automation, and integrated digital campaigns to generate qualified leads and pipeline. Build HubSpot nurture programs, manage Google and LinkedIn ad campaigns, coordinate webinar and product launch promotions, monitor KPIs and dashboards, and recommend improvements to increase MQLs, conversion rates, and campaign ROI.