Owns full-funnel demand generation and pipeline growth for a B2B SaaS company serving private equity and financial services buyers. Responsibilities include managing HubSpot campaigns, workflows, lead scoring, attribution, paid media, integrated campaigns, website conversion, SEO, social channels, events, content, and agency relationships. The role partners with executive leadership and sales, builds marketing systems from the ground up, and measures programs against pipeline and revenue outcomes.

Sell Capsa AIs enterprise platform to private capital firms end-to-end: prospect, qualify, manage long complex cycles, close six- and seven-figure deals, convert PoCs to deployments, generate self-sourced pipeline, lead consultative motions, and work closely with product, AI consultants, and leadership to shape the sales motion and feedback into the product.