Leads the commercial sales department, including hiring, training, coaching, scheduling, territory assignment, quota setting, and performance management. Develops sales strategies, manages key client relationships, analyzes sales data, oversees budgets, resolves customer issues, and collaborates with executives to drive revenue growth. Represents the company at industry events and ensures customer satisfaction and team performance.

Develops and manages branded social media content across multiple platforms and markets. Creates graphic, print, digital, photography, and video assets; coordinates content capture with branch teams and field employees; monitors social performance; prepares files for vendors and internal use; and supports marketing initiatives while maintaining brand consistency.