Leads the new-vehicle sales department by coaching Sales Consultants, structuring and closing deals, managing inventory, monitoring performance metrics, and improving customer experience. Partners with the General Manager and F&I team to achieve volume, profitability, compliance, and customer satisfaction goals. Responsibilities include inventory allocation, pricing, aging management, CRM and lead follow-up oversight, sales meetings, performance coaching, and resolution of customer concerns.

Guide customers through vehicle purchases by understanding needs, explaining models and features, arranging test drives, presenting financing and trade-in options, closing sales, completing accurate paperwork, and building long-term relationships. Collaborate with finance and service teams, maintain CRM records, stay current on vehicle knowledge, and meet or exceed sales goals. Evening and weekend availability is required.