Plan and execute nightlife and event marketing to drive traffic and awareness: manage social content calendars, create and capture event content, run email/SMS campaigns, work with influencers and vendors, track performance, and be on-site for key activations.

Lead integrated marketing for the Park Street Complex (AC Hotel and restaurant concepts). Manage brand compliance, social media, email campaigns, local partnerships, content production, and performance reporting. Drive leisure travel and local dining demand through strategy, creative direction, and analytics while collaborating with hotel and restaurant teams to execute activations and optimize results.