Lead brand positioning, campaign GTM, content strategy, media alignment, experiential concepts, and performance analytics. Manage audience research and vendor testing, integrate AI tools into strategic workflows, and collaborate cross-functionally to ensure cohesive, measurable marketing deliverables.

Lead brand and campaign strategy, develop GTM frameworks, oversee content creation, align multi-channel media plans, run audience research and testing, analyze performance metrics, integrate AI tools into workflows, and provide cross-functional leadership to ensure cohesive execution and measurable results.