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Lead enterprise marketing strategy to drive brand relevance, guest traffic, loyalty, and franchise confidence. Oversee brand, digital, media, CRM/loyalty, analytics, menu commercialization, and franchise marketing. Partner with cross-functional and franchise leadership to translate strategy into field-executable initiatives, measure performance, and build a high-performing team and agency ecosystem to deliver profitable growth.

Lead enterprise communications for Denny's, building executive and internal communications, public relations, crisis readiness, franchisee engagement, and brand storytelling. Advise the CEO and senior leaders, manage media and reputation strategies, and create processes and tools to improve organizational alignment across stakeholders and agencies.

Provide forecasting, reporting, and financial analysis to support menu innovation, field marketing, franchise margin forecasting, capital planning, and sales forecasting. Prepare monthly/weekly/ad hoc sales reports, conduct profitability and check-level analyses, perform reconciliations and data validation, and present findings to cross-functional stakeholders to support testing, operations, and franchise decisions.

Lead Denny's digital growth and CRM strategy across loyalty, email, SMS, app and web engagement, and paid media. Use guest and transaction data to build segmentation, personalization, testing, attribution, and measurement frameworks that drive retention, frequency, and restaurant-level profitable growth. Partner with analytics, operations, agencies, and franchisees.