Supports Mazda’s enterprise MarTech technology strategy, roadmap, CDP, CRM, personalization, taxonomy, audience segmentation, governance, and measurement initiatives. Translates business priorities into requirements, use cases, workstream plans, and recommendations. Coordinates stakeholders and agency partners, facilitates workshops, supports platform and governance decisions, and connects technology activity to measurable business outcomes. The role also mentors strategy resources and contributes reusable frameworks and thought leadership. Requires at least four days per week in-office with travel to Mazda and partner locations as needed.

Manages digital shelf operations across multiple retail partners, including product content updates, syndication, retailer portal workflows, quality assurance, alert triage, and publication monitoring. Prepares competitive pricing, category share, search visibility, and trading intelligence reports for client teams. Presents monthly insights, executes approved content optimizations, manages tickets and SLAs, coordinates with Brand, Marketing, Sales, and creative teams, and improves retailer processes and documentation.