Technical Sales Representative responsible for selling microscopy and materials science solutions across California. The role involves customer demonstrations, application-based solution development, relationship management, territory sales planning, sales campaigns, pipeline development, and closing B2B capital equipment sales. Candidates need a science or engineering background, at least one year of relevant sales experience, strong presentation skills, CRM proficiency, and willingness to travel approximately 50% within the territory.

Lead global strategy, roadmap, and business ownership for commercial systems (Salesforce, CPQ, Marketing Cloud). Drive process design, analytics, change management, cross-functional alignment, and regional adoption to improve sales productivity and customer engagement.