Lead a global performance marketing team to drive revenue growth through paid media, influencer and content channels. Own Google Ads/Bing Ads campaigns, landing page optimization, lead generation, funnel/CRO analysis, and close collaboration with product/tech to improve tracking and UX. Mentor and hold the team accountable while scaling high-performing channels.

Lead online brand reputation by owning page-one search results, producing SEO-optimized content, building PR relationships, launching customer advocacy, and executing rapid-response campaigns during reputation attacks.