Manages school enrollment and marketing activities to attract, convert, register, and retain students. Develops marketing plans, digital and social media content, community partnerships, outreach events, email and text campaigns, and family communications. Uses CRM, SIS, and enrollment reports to manage applications, documentation, registration, and student records. Coordinates tours, open houses, lotteries, and enrollment milestones while supporting retention, advocacy, reporting, and staff training.

Serve as the primary front-office contact for the school: greet visitors, answer phones, perform clerical tasks (scheduling, data entry, copying, mail), maintain records and supplies, orient substitutes, liaise with staff and parents, and support administrators to ensure smooth school operations.