Lead and build PlanITROI's marketing function from the ground up: rebuild website, own brand and messaging, run inbound/SEO/GEO/AEO and PR/thought leadership, align digital and outbound engines, develop executive presence and events, and manage a lean mix of freelancers and agencies to drive measurable inbound pipeline and brand recognition among enterprise buyers.

Support the CEO and CSO by driving outbound sales outreach, researching prospects, scheduling 5–10 qualified weekly appointments, logging activity in Salesforce, managing follow-up, and coordinating handoffs to Client Success. Use Apollo.io, LinkedIn, email, phone, and AI tools to maintain pipeline discipline and advance opportunities to signed agreements.