Own end-to-end paid acquisition for the WhyGolf mobile app across Meta, Google/YouTube, Apple Search Ads, TikTok, and emerging platforms. Translate growth goals into channel strategies, run high-velocity creative tests and experiments, manage budgets and performance metrics (CAC, ROAS, LTV), and collaborate with product, creative, and lifecycle teams to optimize activation, retention, and revenue.

Lead end-to-end paid-social creative for Meta Ads: develop concepts from product and user insights, write creator briefs, oversee production, launch and test creatives in Meta Ads Manager, monitor performance metrics, iterate based on results, and maintain a structured testing roadmap with paid media and analytics partners.